The Ultimate Guide to Electronic Marketing for Small Businesses: Low-Cost Tools and Techniques That Really Work

The Ultimate Guide to Electronic Marketing for Small Businesses: Low-Cost Tools and Techniques That Really Work

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Jun 17, 2005 · English · Paperback (320 pages)
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Book Details

Format Paperback
Pages 320
Language English
Published Jun 17, 2005
Publisher Wiley
Edition 1
ISBN-10 047171870X
ISBN-13 9780471718703

Description

Tom Antion's comprehensive guide offers an invaluable resource for small business owners looking to enhance their online presence without breaking the bank. He clearly outlines the essential steps to creating a powerful website that not only attracts visitors but effectively converts them into loyal customers. The approach focuses on practical, low-cost strategies that yield high returns, making it accessible for entrepreneurs operating on tight budgets.

Throughout the guide, Antion delves into the intricacies of the website sales process, breaking down complex concepts into actionable steps. He emphasizes the importance of understanding the customer journey and optimizing each touchpoint to maximize engagement and sales. This knowledge empowers small business owners to harness the full potential of their online platforms.

Additionally, Antion shares valuable insights into various mechanics of electronic marketing, equipping readers with effective tools and techniques to stand out in the crowded digital marketplace. With a wealth of experience guiding small businesses, he inspires confidence and provides a clear path to achieving substantial growth through clever marketing strategies.

Genres

Business & Economics

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