Uno Studio sulla Percezione e la Consapevolezza delle Carte di Credito tra i Clienti delle Banche (Percezione e Consapevolezza del Credito)

Uno Studio sulla Percezione e la Consapevolezza delle Carte di Credito tra i Clienti delle Banche (Percezione e Consapevolezza del Credito)

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Oct 5, 2022 · Italian · Paperback (300 pages)
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Book Details

Format Paperback
Pages 300
Language Italian
Published Oct 5, 2022
Publisher Edizioni Sapienza
Edition 1
ISBN-10 6205228289
ISBN-13 9786205228289

Description

This study delves into the perceptions and awareness of credit card holders, shedding light on how customers engage with their credit options offered by banks. The authors explore the various factors influencing customer understanding, such as financial literacy, marketing strategies, and the psychological aspects of credit use.

Through detailed analysis and research, the findings reveal significant insights into the attitudes consumers have towards their credit cards. The work not only examines individual behaviors but also contextualizes them within broader banking practices. It highlights the importance of transparency and education in fostering responsible credit management.

Additionally, the study addresses common misconceptions and the need for improved communication from financial institutions, encouraging a more informed customer base. By emphasizing the relationship between perception and actual usage of credit facilities, the authors advocate for enhanced consumer awareness initiatives that can lead to better financial decision-making.

Overall, this comprehensive exploration serves as a crucial resource for banks, policymakers, and consumers alike, offering valuable guidance for navigating the complexities of credit in today's financial landscape.
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