UX Strategy: How to Devise Innovative Digital Products That People Want

UX Strategy: How to Devise Innovative Digital Products That People Want

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Jun 30, 2015 · English · Paperback (310 pages)
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Book Details

Format Paperback
Pages 310
Language English
Published Jun 30, 2015
Publisher O'Reilly Media
ISBN-10 1449372864
ISBN-13 9781449372866

Description

In the ever-evolving landscape of digital products, there exists a crucial need for a seamless integration between user experience design and business strategy. Jaime Levy delves into this complex relationship, providing insights that empower designers and strategists alike. Through a practical approach, she illustrates how to identify user needs and transform them into innovative solutions that resonate in the market.

Levy's work emphasizes the significance of understanding both the emotional and functional aspects of user interaction. By combining research methodologies with strategic thinking, she guides readers on how to create user-centered designs that not only delight but also drive business success. The principles laid out in her narrative serve as a toolkit for aspiring professionals looking to make an impactful difference in their field.

Throughout her exploration, Jaime Levy sparks creativity and critical thinking, encouraging a forward-thinking mindset essential for today's competitive environment. With examples and case studies, she clarifies the pathways to developing products that people truly want and need, while also ensuring that these innovations align with broader organizational goals. Her expert guidance opens doors to a future where user experience and business strategy work harmoniously together.

Genres

History Business & Economics Contemporary
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