Viral: WSQ Volume 40, Numbers 1&2 Spring/Summer 2012

With a keen focus on contemporary cultural phenomena, this volume explores the implications of the term "viral" beyond its digital connotations, delving into shifts in social dynamics and communication. In their insightful analyses, the authors uncover how the notion of viral transmission has seeped into various aspects of life, reshaping the ways individuals connect and engage within society.

Patricia Clough and Jasbir K. Puar examine the intersections of technology, affect, and community, challenging conventional understandings of virality. By weaving together diverse perspectives, they illuminate how viral phenomena influence identities and social structures, encouraging readers to reconsider the profound ways in which information flows and shapes the world around them.