Visual Thinking: For Design

Increasingly, designers need to present information in ways that aid their audienceOCOs thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance.In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewerOCOs brain in much the same way that a hammer is an extension of the userOCOs hand.Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them.OCo Presents visual thinking as a complex process that can be supported in every stage using specific design techniques.OCo Provides practical, task-oriented information for designers and software developers charged with design responsibilities.OCo Includes hundreds of examples, many in the form of integrated text and full-color diagrams.OCo Steeped in the principles of OC active vision, ? which views graphic designs as cognitive tools."