Book Details
Format
Paperback
Pages
110
Language
English
Published
Aug 11, 2015
Publisher
CreateSpace Independent Publishing Platform
ISBN-10
1511544643
ISBN-13
9781511544641
Description
At long a guide to writing rich online content that shows the reader direct examples rather than endless fluffy guidance.
Web Content - The Beginner's Masterclass offers a practical and demonstrative means of gaining your own distinctive content authoring style.
Written with the intent of leading by example, this book contains a selection of articles which encompass many of the more popular subjects and genres commonly seen in the online news media. Through these demonstrative means, it intends to imbue many of the key aspects of content and copy writing while maintaining a strong weighting toward a high grade of 'shareability' through audience preferential of social media channels. The book revolves around its three
Identity - Crafting a unique, recognizable voice.
Purpose - Embodying clarity in topic choice.
Standing Apart - Being different from the banal crowd.
Transforming the benign, day-to-day and week-to-week occurrences into a style at once keynote serves to imbue the budding content writer with an edge over the more conventional competitor. It is through this that the essential spirit of Web Content - The Beginner's Masterclass was assembled.
Current and contemporary, this book takes into account the fact that search engines are becoming ever more selective in what they highlight and what they leave. Generic writing, the samey and the dull lose out, while writing and content with genuine spirit, humor and style is promoted. The power of words at once eye-catching and colorful with an intense, instantaneous 'shareability' is precisely what the modern day Internet values and rates.
Designed as a unique and quirky compliment to a de facto manual of style, veteran online content author and journalist Timothy Jones brings writing to life for readers keen to enhance, improve and do their talents justice. With this handbook, they will confront the field of web and news content creation with eagerness.
Web Content - The Beginner's Masterclass offers a practical and demonstrative means of gaining your own distinctive content authoring style.
Written with the intent of leading by example, this book contains a selection of articles which encompass many of the more popular subjects and genres commonly seen in the online news media. Through these demonstrative means, it intends to imbue many of the key aspects of content and copy writing while maintaining a strong weighting toward a high grade of 'shareability' through audience preferential of social media channels. The book revolves around its three
Identity - Crafting a unique, recognizable voice.
Purpose - Embodying clarity in topic choice.
Standing Apart - Being different from the banal crowd.
Transforming the benign, day-to-day and week-to-week occurrences into a style at once keynote serves to imbue the budding content writer with an edge over the more conventional competitor. It is through this that the essential spirit of Web Content - The Beginner's Masterclass was assembled.
Current and contemporary, this book takes into account the fact that search engines are becoming ever more selective in what they highlight and what they leave. Generic writing, the samey and the dull lose out, while writing and content with genuine spirit, humor and style is promoted. The power of words at once eye-catching and colorful with an intense, instantaneous 'shareability' is precisely what the modern day Internet values and rates.
Designed as a unique and quirky compliment to a de facto manual of style, veteran online content author and journalist Timothy Jones brings writing to life for readers keen to enhance, improve and do their talents justice. With this handbook, they will confront the field of web and news content creation with eagerness.
Genres
Humor
Contemporary