Description
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples* A guide to further reading and websites* 'Issues to consider when marketing' section as a means of self-evaluation'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
Book Details
Format
Kindle
Pages
376 pages
Language
English
Published
Oct 25, 2007
Publisher
Routledge
Editions
3 editions
ISBN-10
1136348808
ISBN-13
9781136348808