Write a Business Book and Create an Authority Platform

If you're fed up of chasing business, struggle to stand out from your competition and can't accurately define your USP, you'll stay invisible. There are many routes to notoriety but few are low-cost and many are short-lived.Writing a business book gives you a reason to shout out to the it's an easy route to the media, it helps you make additional income at speaking events and workshops and it also allows potential customers, as an entry-level product in your sales funnel, to 'dip their toe' into you as a provider and brand. Business owners, particularly solopreneurs, face huge competition in today's marketplace. A coach, therapist or trainer can appear the same as the next. There's little wonder potential customers find it hard to distinguish the true expert in a particular field of expertise.In their book, Gail Powell and Diane Hall show business owners and 'one-man-brands' how to define their 'signature programme': the service/product or offering customers should associate with their name and brand. Once this is clear, they explain how packaging this information into a business book and distributing it throughout the world can build a platform of AUTHORITY. When using a business book as a marketing tool within a promotional strategy, and with this influential, authoritative stance, business owners are able to convert customers - anywhere, at any time - from cold leads into warm prospects, and into ones they'll pro-actively seek out. The days of chasing customers will become a distant memory as notoriety and visibility builds.A platform of authority equals more than just a healthy customer base - as well as bringing a raft of new opportunities, it builds a following - or tribe - who remain in your sales funnel for further information and value. Gail and Diane explain how subsequently harnessing and automating up-selling to newly-acquired fans results in continuous passive income.Whilst there are books that tell you HOW to write, it's no good jumping in head-first if you don't know how to USE the book, once finished. Write a Business Book and Create an Authority Platform tells you WHY writing your own business book could prove the greatest weapon in your marketing arsenal. In short, this book is the key to escaping the 'time for money' trap. Be noticed and not overlooked; writing a book could be the difference between feast and famine for your business. Don't underestimate the power a 'platform' can bring.As the first in a series of guides specifically aimed at start-ups, solo 'one-man-brands' and small business owners, this book offers practical, easy-to-apply advice.