Your Creative Mind: How to Disrupt Your Thinking, Abandon Your Comfort Zone, and Develop Bold New Strategies

Too many companies limit their strategic thinking by focusing on what they already know how to do. Executives are expected to set concrete objectives and create detailed, step-by-step plans to reach them. This approach may satisfy short-term considerations like quarterly earnings reports, but it produces modest innovation and evolutionary development at best. As a result, the business can find itself in a performance plateau that it cannot seem to break out of. In Your Creative Mind , you will discover an entirely different approach to the creative process. You will Using the practical techniques and steps described in Your Creative Mind will infuse your company with creative power and drive innovation. Break free of business as usual and create the dynamic growth you deserve!