Beschreibung
According to Ernst & Young, the investment community believes that up to 50 percent of a company's value is intangible - based mostly on corporate reputation. This book contains academic content along with practical contributions, developed by those serving as consultants or working in organizations specialising in corporate reputation and its management or recovery. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them.
Buchdetails
Format
Kindle
Seiten
357 Seiten
Sprache
Englisch
Veröffentlicht
May 14, 2014
Verlag
Gower Publishing Company
Ausgaben
3 editions
ISBN-10
1409423271
ISBN-13
9781409423270