描述
According to Ernst & Young, the investment community believes that up to 50 percent of a company's value is intangible - based mostly on corporate reputation. This book contains academic content along with practical contributions, developed by those serving as consultants or working in organizations specialising in corporate reputation and its management or recovery. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them.
书籍详情
格式
Kindle
页数
357 页
语言
英语
已发布
May 14, 2014
出版商
Gower Publishing Company
版本
3 editions
ISBN-10
1409423271
ISBN-13
9781409423270