Beskrivning
According to Ernst & Young, the investment community believes that up to 50 percent of a company's value is intangible - based mostly on corporate reputation. This book contains academic content along with practical contributions, developed by those serving as consultants or working in organizations specialising in corporate reputation and its management or recovery. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them.
Bokdetaljer
Format
Kindle
Sidor
357 sidor
Språk
Engelska
Publicerad
May 14, 2014
Förlag
Gower Publishing Company
Upplagor
3 editions
ISBN-10
1409423271
ISBN-13
9781409423270