Beschreibung
A practical guide for those in pharmaceutical companies considering a reclassification (switch) project including Rx to OTC, POM to P, and P to GSL. The book covers past UK switches with key learning and a framework for initiating, setting up and running switch projects within companies. Plus case studies, insight and practical experience to help companies manage and implement successful switch projects.
Buchdetails
Format
Taschenbuch
Seiten
160 Seiten
Sprache
Englisch
Veröffentlicht
Feb 14, 2013
Verlag
Fizz Marketing Ltd
ISBN-10
0957537204
ISBN-13
9780957537200