Descripción
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food. "
Detalles del libro
Formato
Kindle
Páginas
194 páginas
Idioma
Inglés
Publicado
Dec 5, 2014
Editorial
Routledge
Ediciones
2 ediciones
ISBN-10
1317565843
ISBN-13
9781317565840