설명
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food. "
책 세부 정보
형식
킨들
페이지
194 페이지
언어
영어
출판됨
Dec 5, 2014
출판사
Routledge
판본
판본 2개
ISBN-10
1317565843
ISBN-13
9781317565840