Beschrijving
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food. "
Boekdetails
Formaat
Kindle
Pagina's
194 pagina's
Taal
Engels
Gepubliceerd
Dec 5, 2014
Uitgever
Routledge
Edities
2 edities
ISBN-10
1317565843
ISBN-13
9781317565840