Influence: Science and Practice

Influence: Science and Practice

Aún sin calificaciones
Self-help Business & Economics Health & Wellness
Formato Tapa blanda
Páginas 385
Idioma Coreano
Publicado Jan 1, 2002
Editorial 21st century books
Edición Fourth Edition
ISBN-10 8950905221
ISBN-13 9788950905224
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Descripción

Robert B. Cialdini's exploration of influence combines rigorous scientific research with practical applications, offering readers insights into the psychology behind persuasion. His work delves into the mechanisms that underpin why people say "yes" and how these principles can be ethically applied in various contexts, from marketing to personal relationships.

Throughout the narrative, Cialdini identifies six core principles of influence, discussing how each can be harnessed effectively. He emphasizes the importance of understanding human behavior in order to build authentic connections and foster cooperation. By relying on a blend of anecdotal evidence and empirical studies, the author brings a relatable perspective to the theories he presents, making complex concepts easily digestible.

The engaging writing style not only informs but also encourages readers to reflect on their own experiences with persuasion. Cialdini's insights empower individuals to navigate social dynamics more effectively while remaining mindful of the ethical implications of their influence on others.

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