
Influence: Science and Practice
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Self-help
Business & Economics
Health & Wellness
Format
Broché
Pages
385
Langue
Coréen
Publié
Jan 1, 2002
Éditeur
21st century books
Édition
Fourth Edition
ISBN-10
8950905221
ISBN-13
9788950905224
Description
Robert B. Cialdini's exploration of influence combines rigorous scientific research with practical applications, offering readers insights into the psychology behind persuasion. His work delves into the mechanisms that underpin why people say "yes" and how these principles can be ethically applied in various contexts, from marketing to personal relationships.
Throughout the narrative, Cialdini identifies six core principles of influence, discussing how each can be harnessed effectively. He emphasizes the importance of understanding human behavior in order to build authentic connections and foster cooperation. By relying on a blend of anecdotal evidence and empirical studies, the author brings a relatable perspective to the theories he presents, making complex concepts easily digestible.
The engaging writing style not only informs but also encourages readers to reflect on their own experiences with persuasion. Cialdini's insights empower individuals to navigate social dynamics more effectively while remaining mindful of the ethical implications of their influence on others.
Throughout the narrative, Cialdini identifies six core principles of influence, discussing how each can be harnessed effectively. He emphasizes the importance of understanding human behavior in order to build authentic connections and foster cooperation. By relying on a blend of anecdotal evidence and empirical studies, the author brings a relatable perspective to the theories he presents, making complex concepts easily digestible.
The engaging writing style not only informs but also encourages readers to reflect on their own experiences with persuasion. Cialdini's insights empower individuals to navigate social dynamics more effectively while remaining mindful of the ethical implications of their influence on others.
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