
Influence: Science and Practice
przez
Robert B. Cialdini
Brak ocen
Self-help
Business & Economics
Health & Wellness
Format
Miękka okładka
Strony
385
Język
Koreański
Opublikowany
Jan 1, 2002
Wydawca
21st century books
Wydanie
Fourth Edition
ISBN-10
8950905221
ISBN-13
9788950905224
Opis
Robert B. Cialdini's exploration of influence combines rigorous scientific research with practical applications, offering readers insights into the psychology behind persuasion. His work delves into the mechanisms that underpin why people say "yes" and how these principles can be ethically applied in various contexts, from marketing to personal relationships.
Throughout the narrative, Cialdini identifies six core principles of influence, discussing how each can be harnessed effectively. He emphasizes the importance of understanding human behavior in order to build authentic connections and foster cooperation. By relying on a blend of anecdotal evidence and empirical studies, the author brings a relatable perspective to the theories he presents, making complex concepts easily digestible.
The engaging writing style not only informs but also encourages readers to reflect on their own experiences with persuasion. Cialdini's insights empower individuals to navigate social dynamics more effectively while remaining mindful of the ethical implications of their influence on others.
Throughout the narrative, Cialdini identifies six core principles of influence, discussing how each can be harnessed effectively. He emphasizes the importance of understanding human behavior in order to build authentic connections and foster cooperation. By relying on a blend of anecdotal evidence and empirical studies, the author brings a relatable perspective to the theories he presents, making complex concepts easily digestible.
The engaging writing style not only informs but also encourages readers to reflect on their own experiences with persuasion. Cialdini's insights empower individuals to navigate social dynamics more effectively while remaining mindful of the ethical implications of their influence on others.
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