توضیحات
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
جزئیات کتاب
فرمت
جلد سخت
صفحات
223 صفحه
زبان
انگلیسی
منتشر شده
Jan 1, 1983
ناشر
Routledge Kegan & Paul
نسخهها
2 editions
ISBN-10
0709920253
ISBN-13
9780709920250