Descrizione
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
Dettagli del libro
Formato
Copertina rigida
Pagine
223 pagine
Lingua
Inglese
Pubblicato
gen 1, 1983
Editore
Routledge Kegan & Paul
Edizioni
2 edizioni
ISBN-10
0709920253
ISBN-13
9780709920250