Description
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
Book Details
Format
Hardcover
Pages
223 pages
Language
English
Published
Jan 1, 1983
Publisher
Routledge Kegan & Paul
Editions
2 editions
ISBN-10
0709920253
ISBN-13
9780709920250