Descrizione
This textbook is known for its strategic look at retailing and very current coverage, with text organized around a model of strategic decision-making. It provides a balanced treatment of strategic, 'how-to', and conceptual material, in a highly readable and interesting format.
Dettagli del libro
Formato
Brossura
Pagine
704 pagine
Lingua
Inglese
Pubblicato
gen 1, 2009
Editore
McGraw Hill
ISBN-10
0071284249
ISBN-13
9780071284240