Description
This textbook is known for its strategic look at retailing and very current coverage, with text organized around a model of strategic decision-making. It provides a balanced treatment of strategic, 'how-to', and conceptual material, in a highly readable and interesting format.
Book Details
Format
Paperback
Pages
704 pages
Language
English
Published
Jan 1, 2009
Publisher
McGraw Hill
ISBN-10
0071284249
ISBN-13
9780071284240