설명
This textbook is known for its strategic look at retailing and very current coverage, with text organized around a model of strategic decision-making. It provides a balanced treatment of strategic, 'how-to', and conceptual material, in a highly readable and interesting format.
책 세부 정보
형식
페이퍼백
페이지
704 페이지
언어
영어
출판됨
1월 1, 2009
출판사
mcGraw Hill
ISBN-10
0071284249
ISBN-13
9780071284240