Dettagli del libro
Formato
Kindle
Pagine
371
Lingua
Inglese
Pubblicato
Feb 22, 2019
Editore
Palgrave Macmillan
ISBN-10
3030036170
Descrizione
This edited collection delves into the multifaceted world of social commerce, offering insights from various disciplines to enrich the understanding of consumer behavior in online environments. The contributions from the authors explore how social media platforms influence purchasing decisions and the dynamics of interpersonal interactions in digital spaces.
By examining the intersection of technology, marketing, and consumer psychology, the book reveals the intricacies of online shopping experiences shaped by social networks. It highlights contemporary trends and challenges, making it an essential resource for scholars and practitioners eager to navigate the evolving landscape of e-commerce.
By examining the intersection of technology, marketing, and consumer psychology, the book reveals the intricacies of online shopping experiences shaped by social networks. It highlights contemporary trends and challenges, making it an essential resource for scholars and practitioners eager to navigate the evolving landscape of e-commerce.
Generi
Romanzo
Storia
Business ed Economia
Contemporaneo