Description
This edited collection delves into the multifaceted world of social commerce, offering insights from various disciplines to enrich the understanding of consumer behavior in online environments. The contributions from the authors explore how social media platforms influence purchasing decisions and the dynamics of interpersonal interactions in digital spaces.
By examining the intersection of technology, marketing, and consumer psychology, the book reveals the intricacies of online shopping experiences shaped by social networks. It highlights contemporary trends and challenges, making it an essential resource for scholars and practitioners eager to navigate the evolving landscape of e-commerce.
By examining the intersection of technology, marketing, and consumer psychology, the book reveals the intricacies of online shopping experiences shaped by social networks. It highlights contemporary trends and challenges, making it an essential resource for scholars and practitioners eager to navigate the evolving landscape of e-commerce.
Book Details
Format
Kindle
Pages
371 pages
Language
English
Published
Feb 22, 2019
Publisher
Palgrave Macmillan
Editions
3 editions
ISBN-10
3030036170