Beschrijving
This edited collection delves into the multifaceted world of social commerce, offering insights from various disciplines to enrich the understanding of consumer behavior in online environments. The contributions from the authors explore how social media platforms influence purchasing decisions and the dynamics of interpersonal interactions in digital spaces.
By examining the intersection of technology, marketing, and consumer psychology, the book reveals the intricacies of online shopping experiences shaped by social networks. It highlights contemporary trends and challenges, making it an essential resource for scholars and practitioners eager to navigate the evolving landscape of e-commerce.
By examining the intersection of technology, marketing, and consumer psychology, the book reveals the intricacies of online shopping experiences shaped by social networks. It highlights contemporary trends and challenges, making it an essential resource for scholars and practitioners eager to navigate the evolving landscape of e-commerce.
Boekdetails
Formaat
Kindle
Pagina's
371 pagina's
Taal
Engels
Gepubliceerd
feb. 22, 2019
Uitgever
Palgrave Macmillan
Edities
3 edities
ISBN-10
3030036170