설명
Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with "Media Rules!, " they provide you with a framework for understanding this dynamic world. It doesn't matter whether you're in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides.
책 세부 정보
형식
킨들
페이지
254 페이지
언어
영어
출판됨
Jan 1, 2008
출판사
John Wiley & Sons
판본
3 editions
ISBN-10
6611094431
ISBN-13
9786611094430
장르들
과학 & 기술
비즈니스 & 경제