Описание
Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with "Media Rules!, " they provide you with a framework for understanding this dynamic world. It doesn't matter whether you're in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides.
Детали книги
Формат
Kindle
Страницы
254 страниц
Язык
Английский
Опубликовано
янв 1, 2008
Издатель
John Wiley & Sons
Издания
Изданий: 3
ISBN-10
6611094431
ISBN-13
9786611094430