Descrição
Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with "Media Rules!, " they provide you with a framework for understanding this dynamic world. It doesn't matter whether you're in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides.
Detalhes do Livro
Formato
Kindle
Páginas
254 páginas
Idioma
Inglês
Publicado
jan 1, 2008
Editora
John Wiley & Sons
Edições
3 edições
ISBN-10
6611094431
ISBN-13
9786611094430