책 세부 정보
형식
하드커버
페이지
332
언어
영어
출판됨
Jan 1, 1989
출판사
Longman
ISBN-10
0582301505
ISBN-13
9780582301504
설명
Provides practical advice on the use of quantitative techniques used in tourism. Thoroughly revised and updated, the new edition includes new guidelines for domestic and international statistics produced by the World Tourism Organization. The book provides practical tools for both market planning as well as for product assessment, especially regional and environmental planning.