Book Details
Format
Hardcover
Pages
332
Language
English
Published
Jan 1, 1989
Publisher
Longman
ISBN-10
0582301505
ISBN-13
9780582301504
Description
Provides practical advice on the use of quantitative techniques used in tourism. Thoroughly revised and updated, the new edition includes new guidelines for domestic and international statistics produced by the World Tourism Organization. The book provides practical tools for both market planning as well as for product assessment, especially regional and environmental planning.