Detalhes do Livro
Formato
Capa dura
Páginas
278
Idioma
Inglês
Publicado
Jan 1, 1997
Editora
Prentice Hall Direct
ISBN-10
013244609X
ISBN-13
9780132446099
Descrição
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.