書籍詳情
格式
精裝書
頁數
278
語言
英語
已出版
Jan 1, 1997
出版商
Prentice Hall Direct
ISBN-10
013244609X
ISBN-13
9780132446099
描述
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.