Description
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
Book Details
Format
Hardcover
Pages
278 pages
Language
English
Published
Jan 1, 1997
Publisher
Prentice Hall Direct
Editions
2 editions
ISBN-10
013244609X
ISBN-13
9780132446099