الوصف
This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.The reason why is because it deals with how to channel the forces in the marketplace which control sales.Put simply, Gene's book addresses the universal problem of all How to write a headline — and an ad that follows it — that will open up a whole new market.
تفاصيل الكتاب
تنسيق
غلاف صلب
صفحات
236 صفحات
لغة
الإنجليزية
منشور
Jan 1, 1984
الناشر
Boardroom Classics
الطبعات
4 editions
رقم ISBN-10
0932648541
رقم ISBN-13
9780932648549
الأنواع
أعمال واقتصاد