설명
This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.The reason why is because it deals with how to channel the forces in the marketplace which control sales.Put simply, Gene's book addresses the universal problem of all How to write a headline — and an ad that follows it — that will open up a whole new market.
책 세부 정보
형식
하드커버
페이지
236 페이지
언어
영어
출판됨
Jan 1, 1984
출판사
Boardroom Classics
판본
4 editions
ISBN-10
0932648541
ISBN-13
9780932648549
장르들
비즈니스 & 경제