説明
This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.The reason why is because it deals with how to channel the forces in the marketplace which control sales.Put simply, Gene's book addresses the universal problem of all How to write a headline — and an ad that follows it — that will open up a whole new market.
本の詳細
形式
ハードカバー
ページ数
236ページ
言語
英語
公開されました
1月 1, 1984
出版社
Boardroom Classics
版
4 版
ISBN-10
0932648541
ISBN-13
9780932648549