Buchdetails
Format
Gebundene Ausgabe
Seiten
236
Sprache
Englisch
Veröffentlicht
Jan 1, 1984
Verlag
Boardroom Classics
ISBN-10
0932648541
ISBN-13
9780932648549
Beschreibung
This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.The reason why is because it deals with how to channel the forces in the marketplace which control sales.Put simply, Gene's book addresses the universal problem of all How to write a headline — and an ad that follows it — that will open up a whole new market.
Genres
Wirtschaft & Finanzen