الوصف
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
تفاصيل الكتاب
تنسيق
غلاف ورقي
صفحات
1,014 صفحات
لغة
الإنجليزية
منشور
يناير 1, 1995
الناشر
Harcourt Australia
الطبعات
2 طبعات
رقم ISBN-10
0030153379
رقم ISBN-13
9780030153372