Beschreibung
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
Buchdetails
Format
Taschenbuch
Seiten
1,014 Seiten
Sprache
Englisch
Veröffentlicht
Jan 1, 1995
Verlag
Harcourt Australia
Ausgaben
2 Ausgaben
ISBN-10
0030153379
ISBN-13
9780030153372