Descrizione
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
Dettagli del libro
Formato
Brossura
Pagine
1,014 pagine
Lingua
Inglese
Pubblicato
gen 1, 1995
Editore
Harcourt Australia
Edizioni
2 edizioni
ISBN-10
0030153379
ISBN-13
9780030153372