توضیحات
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
جزئیات کتاب
فرمت
جلد نرم
صفحات
1,014 صفحه
زبان
انگلیسی
منتشر شده
ژانویه 1, 1995
ناشر
Harcourt Australia
نسخهها
2 نسخه
ISBN-10
0030153379
ISBN-13
9780030153372