تفاصيل الكتاب
تنسيق
غلاف ورقي
صفحات
252
لغة
الإنجليزية
منشور
Feb 23, 2010
الناشر
Kogan Page
رقم ISBN-10
1281091820
رقم ISBN-13
9781281091826
الوصف
Evaluating Public Relations, now published with the CIPR to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies.