Detalles del libro
Formato
Tapa blanda
Páginas
252
Idioma
Inglés
Publicado
Feb 23, 2010
Editorial
Kogan Page
ISBN-10
1281091820
ISBN-13
9781281091826
Descripción
Evaluating Public Relations, now published with the CIPR to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies.