Description
Evaluating Public Relations, now published with the CIPR to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies.
Book Details
Format
Paperback
Pages
252 pages
Language
English
Published
Feb 23, 2010
Publisher
Kogan Page
ISBN-10
1281091820
ISBN-13
9781281091826