描述
Evaluating Public Relations, now published with the CIPR to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies.
书籍详情
格式
平装书
页数
252 页
语言
英语
已发布
Feb 23, 2010
出版商
Kogan Page
ISBN-10
1281091820
ISBN-13
9781281091826