تفاصيل الكتاب
تنسيق
غلاف ورقي
صفحات
448
لغة
الإنجليزية
منشور
Jul 4, 2003
الناشر
Palgrave Macmillan
رقم ISBN-10
033399437X
رقم ISBN-13
9780333994375
الوصف
Assuming no prior marketing knowledge, A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research experience, Martin Christopher and Malcolm McDonald focus on the important and useful aspects of each topic to provide practical and authoritative insights into significant marketing issues.
الأنواع
أعمال واقتصاد