描述
Assuming no prior marketing knowledge, A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research experience, Martin Christopher and Malcolm McDonald focus on the important and useful aspects of each topic to provide practical and authoritative insights into significant marketing issues.
书籍详情
格式
平装书
页数
448 页
语言
英语
已发布
7月 4, 2003
出版商
Palgrave Macmillan
版本
2 个版本
ISBN-10
033399437X
ISBN-13
9780333994375